Introduction to Digital Marketing
- Definition and scope of digital marketing
- Evolution and importance of digital marketing
- Digital marketing channels and platforms
- Website Development and Optimization
Basics of website architecture and design
- User experience (UX) and user interface (UI) design principles
- Search engine optimization (SEO) techniques
- Conversion rate optimization (CRO) strategies
- Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising
Introduction to search engine marketing
- Google Ads and Bing Ads platforms
- Keyword research and selection
- Campaign structure and ad formats
- Ad targeting and bidding strategies
- Social Media Marketing
Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Creating and managing social media profiles
- Social media content strategy and planning
- Social media advertising and targeting options
- Social media analytics and performance tracking
- Content Marketing
Understanding the role of content in digital marketing
- Content creation and curation
- Blogging and guest posting
- Content promotion and distribution strategies
- Measuring content marketing success
- Email Marketing
Building an email marketing strategy
- Email list building and management
- Email campaign planning and execution
- Email automation and personalization
- Email marketing analytics and metrics
Importance of data in digital marketing
- Web analytics tools (Google Analytics, etc.)
- Key performance indicators (KPIs) and metrics
- Data analysis and reporting
- Conversion tracking and optimization
- Digital Marketing Strategy and Planning
Developing a digital marketing plan
- Setting objectives and defining target audience
- Budgeting and resource allocation
- Integrated marketing communications
- Monitoring and evaluating digital marketing campaigns
- Legal and Ethical Considerations
Search Engine Optimization Training Course (SEO)
Search Engine Marketing Training Course (SEM)
Social Media Optimization Training Course (SMO)
Social Media Marketing Training Course (SMM)
E-Commerce Marketing Training Course
Email Marketing Training Course
Online Reputation Management Training Course (ORM)
Content Marketing Training Course
What does the digital marketing course at IndiaDigitalMarketingExpert cover?
The digital marketing course syllabus at IndiaDigitalMarketingExpert includes topics such as SEO, content marketing, content promotion, SEM, and more.What educational background is required for digital marketing studies? The requirements vary based on the course level. For diploma and bachelor’s courses, a 10+2 qualification is necessary, while master’s programs require a bachelor’s degree.
What is the average salary in the field of digital marketing?
The average salary in digital marketing typically ranges from Rs. 3 Lakhs to Rs. 10 Lakhs per annum.Is digital marketing a promising career choice?
Yes, digital marketing offers a promising career path with ample opportunities, not only in India but also internationally. Businesses of all sizes require digital marketing professionals to help them thrive.What skills are necessary for SEO? Skills such as critical thinking, communication, and analytical abilities are essential for success in SEO.
Can SEO generate passive income?
SEO can be considered a form of passive income, but it requires consistent effort and time investment to generate earnings.
Who Can Join Our Extensive Digital Marketing & SEO Training Program?
If you have a keen interest to master the skills of digital marketing and constantly looking for the best digital marketing training institute, and then look no further, India Digital Marketing Expertise the right choice for you. You can boost your career with our digital marketing course in Mohali. The digital marketing course comprises all the components including SEO, SMO, SMM, SEM, E-Mail marketing, Content marketing, and E-Commerce marketing. Both fresher and experienced professionals can avail the benefit to uplift their careers. India Digital Marketing Expert offers industry-ready digital marketing training in Mohali and also provides online Training.
Eligibility Criteria for Digital Marketing Training-
- Technical Graduates/Post Graduates (B.Tech, B.E, BCA, MCA, BSc (IT), MSc (IT))
- Non-Technical Graduates/Post Graduates (BA, MA, B.Com, M.Com, B.Sc., M.Sc.)
- Marketing Graduates/Post Graduates (BBA, MBA)